April 19, 2016
Are you wondering if creating and maintaining a business blog is worth the time and effort? The answer is YES! Blogging on a regular basis is an easy and inexpensive way to enhance your marketing efforts, drive traffic to your website, and attract more potential customers.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website. It also gives your company a voice. A blog creates a place to talk about new products or services, comment on market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine.
Blogging can also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social platforms, which helps expose your business to a new audience that may not know you yet.
However, this needs to be managed with a plan and content strategy. We can do this.
Once you build up an audience that reads your blog over time you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.
Unsure on blog topics?
We have put together some ideas to help you along the way, but once you start, you will see ideas all around you..talking with friends and colleagues, watching movies, reading, and just walking down the street.